SEO or Search Engine Optimization is extremely important these days not just to attract the attention of search engine spiders and get ranked higher but also to ensure more traffic and sales. I have been in the SEO industry for many years now and believe I have what it takes to provide individual attention, customized SEO projects that truly provide value for money. In this article I talk about some of the most common SEO mistakes most people make.
Using untargeted keywords
Many websites make the mistake of using irrelevant keywords simply because the rest of the world is using them! This is a big mistake. You need to look at keywords that will enhance and position your website and domain better. It is always best to invest sufficient time in performing keyword research so you know which popular keywords will work best for your brand and image online.
Not optimizing Title Tag
The Title Tag is probably one of the very first things any search engine spider is going to see. Hence it makes perfect sense to optimize this vital part of your website. Make sure to use strategic keywords here as the text in your Title tag will also get displayed on search engine results.
Not HTMLizing your Flash pages
You may love Flash on your website but alarmingly search engines don’t! Spiders are meant to skim through text and if you have only Flash on your site you miss out on featuring on search engines! So what’s the alternative so you don’t have to do away with Flash? Provide an HTML version for every page that has Flash. This way you get indexed and hold on to your favorite Flash pages too!
Not providing a sitemap
If your site has a lot of JavaScript menus which all of us love, then you must be aware that spiders do not recognize them! So the best course of action to get indexed and still have your JavaScript menus intact is to have a comprehensive site map inclusive of these script links.
Thinking that SEO is static
Many websites seem to believe that once they have invested in an SEO assignment the job is done for good! Contrary to that, SEO is highly dynamic, in fact one of the most dynamic aspects of the web. Search engines constantly change their algorithms and search mechanisms. So, if you want to be indexed high and stay on top of results you need to keep an eye out for changes in SEO trends.
Link farm backlinking
This one’s a strict no-no. While backlink density is critical to ensuring your website remains high on page rankings you cannot and should not get your back links from link farms or forums etc. This will mark your site as being banned from search engines. Ethical measures are necessary to ensure quality, relevant backlinks to your site.
Contact me today to see how I can transform your website to infuse it with high visibility and good quality traffic online!
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