What do we refer as piggyback? It’s a concept when somebody rides home successfully owing to somebody else’s talent. We know how Swiss Davis Cup team rides piggyback on the mettle of Roger Federer. The coinage applies in the same perspective in almost all the arenas. Let’s talk of it in regards to internet marketing.
A site hosts the complementary product and advertisement of another site and does it for free. This is the core concept of this new coinage: piggyback internet marketing. You may think how it might benefit both the companies. Well! This is quite simple to fathom. The company which is acting as the merchant here and dishes out complementary items is definitely getting a fillip in its sales by providing from a larger distribution network. It can reach out to more people if it has a hundred affiliates or more rather than going the whole hog alone. So this becomes a noble mode of advertising and the freebies are just a small part of the advertisement costs.
On the other hand, the site acting as affiliate gets to work for a reputed site for which it might get affiliate back links from the site and even many who go to the merchant site might add the affiliate as the referencing site. This obviously makes the affiliate site more known and works a great deal in raising its PR web page ranking.
It works in a simple manner. The visitors who come to an affiliate are not redirected to the merchants’ site through PPC. This is generally a part of normal affiliate marketing. In piggyback marketing, the visitor is being provided freebie compressed in a zip file in a Word Press theme. (Most of the times, this is the format). Well! The visitor feels happy about the gift and thus references the site. The site begins to come in the limelight. Also it gets great affiliate links. This way, it quickly rises up the Google SEO ladder, something which is only remotely possible in the early days of the site despite hiring great many SEO firms. (Read Google Sandbox Technique).
Affiliate marketing is a great adventure that has done quite well. It does not use free networking from the affiliate’s side and also the merchants do not float the freebies. Yet, in a very special way, it also falls on the piggyback internet marketing formula. For each redirect or a click, the affiliates get PPC (pay per click). They might even get the revenue through commission or fixed income. So we can see that the merchants’ ride piggyback on the reputation of the affiliate and the visitor footfall on his site; Higher the footfall, higher the chances of redirects, sign-ups and sale conversion.
The world has beautifully come to a pass where internet is touching each horizon of our performance. It has made it possible for us to rake in moolah from home. Piggyback internet marketing seems like a novel concept far ahead of it times. Let’s see how many niches more we can travel down.
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