With Web based business going great guns, SEO services are in high demand. And with people getting interested in building credentials online, freelancing in SEO is also gaining ground.
There are 8 most popular SEO pricing models:
1. Hourly Consulting – The rates vary with the entry level people charging around $40 to $50, the mid-tier consultants charge about $100 to $200 and the high end people charge $300 to $500.
2. Project Based Consulting – A flat fee which can be in chunks during the course of a project is charged. The price is determined on an estimate of time, effort and the number of people involved.
3. Contract Services – Here, a customized single price is offered for a set amount of work.
4. Standard Profit Sharing – They begin work with a relatively small down payment and then charge percentage of revenues from the sales ensued from the website.
5. Modified Profit Sharing – It promises the SEO firm even prior to the setting of any expenses. The modifications could be Pay-Per-Action (PPA) or Pay-Per-Lead.
6. Monthly Retainer – This constitutes a basic monthly retainer with an option of a standard work load package to retain clients for a long period of time.
7. Pay for Rankings – This is a predetermined price offer that changes with every change in position.
8. Pay for Traffic – It is a traffic payment system which is alike to the PPC. The SEO performance though does get measured but the quality of traffic is not.
The principle difficulty before the freelancers is to distinguish itself in the vision of the customers from the crowd who are providing similar freelance services. They need to substantially differentiate themselves. In an environment of intense competition, personal branding is an effective solution. It is easy for corporates to create specific images but freelancers can also do it effectively by promoting uniqueness and to clarify it to potential clients. That will make it easy to determine their worth. This can be done by:
- Specialization – one needs to specialize in a specific area of work. Rather than being a general freelancer, being a specialist can provide good exposure, reputation and help you assess your worth.
- Localize – freelancers usually tend to serve clients all across the world. But this high degree of flexibility might cause one to ignore the viable option to target the local clients. Instead of landing in an indefinite area and competing with each and everyone in the field, if one focuses on becoming the leading service provider in their locality, it can help him to enhance his worth immensely.
- Branding – sensible and honest branding ensures exclusivity. As the reputation and the quality get publicized, the worth too can take an upward surge.
- Demonstration of Expertise – An invaluable asset for a freelancer is his standout portfolio. Clients would naturally prefer those who already have demonstrated their ability and expertise. Maintaining a popular blog can be an effective aid in this respect. The sense of professionalism through meeting the client’s expectation with urgency can justify his high end worth.
I don’t think a flat fee is going to work for everybody. The revenue I get from my webpage means your listed prices will never work for me.
A large website with a huge internet income might go for your prices. Or considering that SEO is a never-ended project, might hire someone with those skills.
[...] you appreciate my share and leave me some comments in the blog. You may view the latest post at http://www.iwebie.com/how-much-to-ch…e-seo-services I felt like writing this as this is discussed the most in almost all webmaster forums I have seen [...]
[...] You may view the latest post at http://www.iwebie.com/how-much-to-ch…e-seo-services [...]
Leave a Reply