Google Insights for Search is a tool Introduced by Google to determine Search trends for Keywords and Phrases in unprecedented ways. The best part of all, Its FREE. It is similar to, but a much more advanced extension to Google Trends with more flexibility and functionality.
The Search data is updated at least once a day from all Google Domains Worldwide to determine how many searches are done for various pertinent search terms based on
- Locations (India, China, USA etc)
- Specific Time Ranges (Last 30 Days, Last 90 Days, 2008 etc)
- Categories (Health, Travel, Business etc)
You would also see a list of the top searches, top rising searches and a Graphical World heat map (something that is seen as in Google Analytics) displaying the search volumes with regions, sub regions, and cities. Google Insights helps you choose the right keywords for your marketing strategy for various time frames. It acts like a Keyword Research tool and when intelligently used along with Google Adwords Keyword Tool, you may completely do away with other Expensive Paid Keyword Research tools like Word Tracker or Keyword Discovery etc.
To know about the usage and various Features of Google Insights for Search like category search, top searches, rising searches etc you can visit Google Insights for Search Help Center.
Fun with Google Insights for Search
Check out this hilarious video of how Google Insights for Search can be used for fun. It made me laugh so much
So what are you waiting for. See what the World is Searching for at http://www.google.com/insights/search