Building Credibility Online

Posted by admin on October 28th, 2008

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Users purchase from a particular site because they trust the brand and consider the company a credible source. If you wish to up your sales and reputation online then you need to build on your credibility.

Here are some tips to accomplish this objective;

Bio/Portfolio page
Users of your site or blog would certainly want to know whom they are doing business with. This is the reason having a biography page is so critical to ensuring added credibility. Do not stop short at just having your photograph and your name on the page but go on to add information about yourself. Try and talk about why you started the site or blog, what motivated its conception and how you got involved in your niche vertical. If you are deeply involved in certain other hobbies or interests then mention them in this space. It will lend another dimension to your personality and people will be able to connect with you and your brand better.

Using video:
Instead of having just plain boring static text, try infusing your site with video as well. It helps break the monotony and provides a face to your brand. Unlike the millions of faceless sites on the Internet, which do not provide too much of a trust value, having video will do wonders for your site. Users will also tend to return to your site more frequently, which is an important requisite in building traffic to your site or blog. The longer a user takes in browsing your site and watching videos, the better your organic rankings on popular search engines.

Educate instead of selling:
Users hate to be goaded into buying something by way of ads. If your site has too many of these advertisements and pop-ups, then it is time to minimize them. Make sure your site informs your target users about your niche vertical and products instead of trying to sell them something. Most users are bored of seeing so many ads online and having them on your site helps take away your credibility.

Fresh perspectives:
Most websites and blogs tend to recycle old content and so after a point users get bored reading the same old content. Hence, always try and infuse a fresh perspective to things. Even if the topic you are writing about is the same it should have something about your personal experience.

High quality freebies:
Most people get skeptical when they see a site offering them a freebie. They take it for granted that there will be a catch involved. However, this is where you need to stand apart from the other blogs and sites. Try and offer users a useful and free gift. This should not ask your users for an email address or make them purchase something. It should be a genuine free gift, which is useful and cannot be obtained readily online.

Positive and negative reviews:
Make sure to highlight positive and negative reviews about your products as that way people will take your brand seriously. People get skeptical when they see reviews, which are too biased to a product.

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